Workplace Marketing
“The American workplace has become the most lucrative marketing channel for advertisers looking to connect with consumers (about) where they eat, shop and socialize… targeting consumers at work, where they make… spending decisions, is… smart business”.
–Stephanie Molnar, CEO of WorkPlace Media
Why it Works
Uncluttered Atmosphere – Perhaps the biggest advantage of using this form of media is the uncluttered nature of the workplace. Clearly, where else can a marketer get his/her message in front of so many valuable consumers without it being bookended and diluted by so many other ads?
They Research, They Shop, They Buy!
It’s a fact of our new lifestyle: Since we’re spending more time at work than ever before, we’re getting things done when we can. 70% of us shop during our workday and spend a good amount of time researching products online.
If they work, they get paid!
In this economy, reaching consumers who actually get a paycheck is smart. What’s more, a good portion of your message is received along with their paycheck, when they’re ready to spend.